So you pay for the hardware to heat your seat, then pay again to activate it.
Eff that.
What they did was take it off the options-list and just make each car with it. Then they said you can skip it entirely, pay month by month, or pay a yearly fee.
They think that a majority of people will subscribe. Must have done some testing to be that confident.
Yup, like paying for a toaster, then paying a monthly fee to be able to use it.
And will BMW be charging monthly fees for the bong* we will all need to use to get through these trying times?
*Marijuana not included.