Since the company announced in 2020 that its cars’ operating system would allow for microtransactions on features like automatic high beams and adaptive cruise control, customers have decried the move as greedy and exploitative.
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There is only one way for consumers to halt this sort of exploitation by a company; stop buying their products. This of course assumes a marketplace where competition offers an alternative at a lower price.
This is where going to Made to Order might bite car manufacturers on the a$$.
If impulse buying something loaded on the lot isn’t possible, and haggling down from MSRP isn’t an option, buying a base trim makes a lot more economic sense.
Why pay through the nose for options that you might be charged additional money to use.
“This of course assumes a marketplace where competition offers an alternative at a lower price.”
You can be sure that such will be the case.