I walked into a WaWa recently here in Florida.
Their pricing seemed geared to making bean counters happy.
I assume people like their food prepared to order since it seemed the only possible reason to like WaWa, as their gas was priced within the going rates.
I’m not on the road selling anymore (SoFla), but Wawa’s gas prices were always cheaper than most retailers down here.
As for the food, it’s much better than subway, w/ options galore. And it’s a gas station. Like I said, I’m not on the road anymore, but when I am near a Wawa, I gas up and buy 5 cans of chew because I know it’s cheaper than anywhere else (sans Costco or Sam’s).