It will make its money back, but it won’t spur sequels or a lot of merchandising. THAT is where the cash is these days.
I spent some time reading reviews last night. The interesting thing is very few of them mentioned the controversial things we read around this forum. What I was reading talked about the fact it was just boring.
The woke nature of movies will change as the revenues shift. The “show” part of the name is not long separated from “business.” And Top Gun shows people WILL return to the theater. Thor will show the same thing. Woke Juneteenth themed stuff won’t.
When Jack Nicholson played The Joker he negotiated a very lucrative contract, maybe the richest at the time and then some. He got his regular salary at the time, plus a hefty backend deal, plus a cut of any Batman movie made afterwards by Warners whether he was in it or not and lastly he saw the value of toys and merchandising and got a piece of that to. Now that is a contract.
That is what Jack a very rich actor.