Exactly. What the animal worshipers are attempting is to put animals on the same moral plane as humans.
A common line of attack is to claim the animals "were here first", which is what the article attacks, especially with regard to grizzly bears.
It is a stupid argument, whose purpose is to get the opponents to accept the assumption that animals are on the same moral and legal plane as humans.
The article attacks that assumption later.
And people do the same thing, as in "the Spanish were in New Mexico first", "the Sioux were in the Dakotas first", "the Jews were in Palestine first", etc, etc.
Title to land rest with those who are willing to kill until the opposition gives up or is exterminated.