I cannot prove it, but I get the impression that most people under the age of 45 don’t listen to political talk shows on the radio. They may listen to such talk shows, but via youtube, facebook, instagram, podcasts, streaming, or delux satelite shows available through
Heart Radio Apps.
People who listen to any talk shows are now balkanized and splintered compared to 20 or even 10 years ago.
Talk Show hosts on Tucker’s level probably rake in more money doing just as they now do on major media networks.
That’s where the Advertising big bucks will be found.
It’s the sense of humor.
Perhaps, but I can’t help but think that people trapped in cars is a fertile market. Radio can work that market, TV can’t. Well, it can, but it would cause accidents.