I could see this technology coupled with a bio-interface, so individuals could tap into this.
Once they had the public sold on the benefits, and get them all tapped in, they could force propaganda downloads on everyone, or at least control the available content. Twitter on mega-steroids.
Something of a technological Tower of Babel.
With the globalists desire for transhumanism, they want programmable humans as well.
So, coupling with their desires, I can see trying to program people for specific functions in society.
Who here figured out that the Borg were just liberals realizing their dreams?