You are very perceptive this morning!
Corporatism is in part messaging, as the propagandists of the last century saw so clearly. Corporate news speaks of and for corporate pharma through corporate "celebrities."
"noun Political / Economic system in which power is exercised through large organizations (businesses, trade unions, their associated lobbying efforts, etc.) working in concert or conflict with each other; usually with the goal of influencing or subsuming the direction of the state and generally only to benefit their own socioeconomic agendas at the expense of the will of the people, and to the detriment of the common good.
"noun The influence of large business corporations in politics."
https://www.wordnik.com/words/corporatism
The corporatists pretend to be of the well-meaning conservative or well-meaning liberal side of things, but they are only on THEIR side of things.
Consider that the current DoD is headed by a Raytheon head, the NIH by Fauci and his love of vaccine manufacturers, and so much more.