Example: Three weeks after 9/11 Gilbert Gottfried made a joke about 9/11 at a roast. Now, he did get booed, but he didn't get burned in effigy. And after a certain amount of time, standups could tell 9/11 jokes. Although some people probably never appreciated that.
But if a few weeks after 9/11 Burger King aired and saying something like, "Our burgers are so good, you'd go on Flight 93 to get one." People would have been livid, rightly so, and it would have been bad for Burger King.
A standup comedian, who is trying to be edgy can get away with one thing. People trying to sell a product can get away with a lot less.
That's a very poor comparison to stand Burger King against one Burger van that could use some notoriety even if they utilize a missing child under questionable circumstances from fifteen years ago.
You might notice they were intentionally calling the parents murderers which may be a common belief. It makes me think of an OJ Simpson reference.
Sorry, IN NO WAY is that funny.