I wonder if some of the interest in GameStop is due to people wanting to own physical copies of games and other entertainment, rather than trust availability through the cloud, under terms that can change without notice.
On a related note:
https://www.theverge.com/2022/3/14/22976557/cd-sales-increase-2021-recording-industry-association-of-america
Yes, CD sales have a long way to go to get anywhere near their peak but I think the Kanadian government shutting down protesters' accounts has broken any trust people have in government or korporations.