I think they are talking about the train wreck that happened during the Oscars. I cannot imagine they wanted this kind of bad publicity. Still nobody cares about the Oscars and this trash will make it less appealing, not more. Unless our society has really gone into the dumpster. Like Jussie Smollet, I can't imagine his hoax, although making him a household name, will do much to attract a new audience to any of hi future ventures.
In Hollywood, there’s no such thing as “bad publicity”.