Most ads have target demos and may be totally incomprehensible to those not in the target group. Sounds like this one is aimed at childless, work-from-home laptop classers. I guess that’s who buys Infiniti - I wouldn’t know.
I agree with you. I couldn’t identify with most of the super bowl ads.
This Infiniti ad is strange. I think you’ve pegged who it’s trying to target.
The lady is in her car, and it’s parked in front of the band stage, and she’s listening intently at first so you assume, one of her kids is in the band.
But as soon as she hears the screeching, she rolls up the windows.