If you noticed, about the only thing they ever say about it is either "I am going on a cruise" or "I just got back of a cruise", or more lately, "Don't get on my ship if you're not vaccinated". Guess it's one of those elite things you're supposed to be jealous about.
Yes, which has to be costing them business; it's certainly costing them mine. Odd, because these companies have taken a real shellacking over the last couple of years. But blind ordoxy is more important than profits, apparently.