This is a surprise? It’s been proven everywhere around the world the first thing people do when they get into the middle class is drastic increase in animal protein consumption followed by increased energy usage for comfort and transportation. China and India both added half a billion to the middle classes and they have had to build power plants, roads and cars at breakneck speeds to keep up with the demands of their new and fast growing middle classes
Hell, some of us consume beans specifically for their magical quality. Cheap thrills - you never know when you’ll run into a kid who’s never pulled the finger before.