An observation: a great deal of "news" is marketing, presented as if news.
A triumph of marketing is of course the mRNA pharmaceuticals getting both legal liability for products alongside free marketing though daily "news."
But marketing overall is about trying to affect a consumer's choices. This marketing presented as the announcement of a poll hides the underlying premise. One can "go vegan" without ever buying fake meat and fake cheese and :vegan" bacon. Just do the full vegan or lacto-ovo route, and you're done.
Everything else is marketing and messaging. Buy my "ersatz" whatever, because it will "almost like" whatever. Once one learns to see the marketing underlying "news" -- the new book review, the new "green" product, and the like -- good, old "caveat emptor" returns.
Vegan Frankenfood is what it is...and yes, the latest marketing buzz-word 🙄