Ford is aiming their electric pickup at their existing customer base and doing everything right. I follow Sandy Munro and a few others who are no B.S. auto analysts in order to get a good idea of what is going on. EV fanboys and eternal pessimists do have their use as well though.
Ford’s pickup is comparable in build and design to Rivian. But Rivian is only a medium sized truck and aimed at homeowners. Ford is full sized, intended for commercial use, contractors, people who need a working truck. It has features designed to make their jobs easier, it’s not flashy toy.
The Tesla truck could be as good as the Ford but it will be late to the market, doesn’t have the customer base of the F150 to build on, and an off putting appearance.
Ford is working with Solid Power, one of the solid state lithium battery firms like QuantumScape. These batteries are still in the design stage but once they reach production it will be a major advance in what evs can do.
+1 on Sandy Munro and his Munro Live YouTube channel.