[Steve_Seattle]

"drivers lost personality and became corporate"

I've thought that as well, but you are the first person I've heard say it. I see it happening in golf as well.

Increased corporate involvement = Erosion of personality.

[who_would_fardels_bear]

My theory is that science has ruined sports. In each sport everyone has acces to the latest info on the best ways to train and the best ways to optimize their equipment. No longer are there any standout individuals with natural talent. Everyone that reaches the big leagues has an optimized diet, exercise regimen, vehicle or set of golf clubs, etc. and a host of people dependent on his success. So no personality allowed lest one wrong word lead to cancellation.