I will give kudos to the marketing people at Michelob though. They've managed to convince every woman in the U.S. who struggles to stay thin that Michelob Ultra tastes good. That stuff is horrid, I'd drink Beast Lite any day over Michelob Ultra. They've convinced all the hipsters that it's actually beer.
MB is just Miller Highlife at 1/2 price in a diff can.
After I got married for the second time, I had a bunch of extra beer left over from the reception.
I had to trade 3 Michelob ultra for one miller lite...