The television marketing has been terrible. The :30 spots have a “Made for Television Event!” vibe, like other Broadway shows that have been revived for TV, and you can’t tell it’s big-screen until you see the “Only in Theaters” text at the end. The spots give very little idea of the story, and while they use the familiar, iconic title design, there are whole generations who do not recognize it.
Lesson to be learned: if the original was a great success, don’t try to remake it. Most of the time it won’t be as good and for most it will be a box-office flop.
What is this “television” that you speak of?🤔
Nolte: Woke ‘West Side Story’ Flopped All Over the World
https://www.breitbart.com/entertainment/2021/12/14/nolte-woke-west-side-story-flopped-all-over-the-world/
The comments and his comment are fun to read.