Not as exciting as SpaceX, but the fact that booster lands is still pretty good.
Look at this article from almost 6 years ago:
https://www.popularmechanics.com/space/rockets/a18711/blue-origin-vs-spacex/
Not too much has changed since then. Mach 3 versus mach 30.
I thought it was pretty cool as well. Hate that they are libtards, but love the American ingenuity and scientific leadership on this.