How about those customers who just DON’T WANT ONE?
Electric vehicles that rely on batteries alone for stored power are doomed to forever remain a short-commute vehicle. While electric motors are a perfectly good method of delivering torque to the drive wheels, there has to be some method of GENERATING the electric power on-board the vehicle, and the most likely source would be a hydrogen fuel cell. pretty much bypassing the use of battery power for anything except auxiliary power for short-term use.