Fauci’s 2008 paper which reviewed the Spanish flu determined most people died from pneumonia. The conclusion made in the 2008 paper is that America should stockpile antibiotics in case there is another viral epidemic, since people die from secondary bacterial infections. There was no mention of masks.
We have masks now BECAUSE they contribute to pneumonia and other lung infections.
Sell fear (males wont find you attractive, women will say youre a loser, we all gonna dah)
offer solution (this dress, this vehicle, this vaccine)
offer accessories (this purse, this vehicle option, this antibiotic)
I cant upsell you to the accessories if you wont buy the fear and my initial solution.