my guess - the writer is trying to use english but it’s not their first language? or they used some sort of translator to get their wording?
they can use words but many times don’t understand their meanings (especially a few words together) so the end result is awkward or misleading or incomplete. As you said, just weird.
Funny...it is one of those silly, insignificant things that bug me! I figure it is a formula used by these people who make things they want surfers to click on, but it irritates me.
That is a “First World Problem” if ever there was one.