There are software packages that are used to scan existing or invented words to screen them against profane or sensitive words in multiple languages. Both common and obscure languages in fact. An example of this rebranding due diligence is when International Harvester successfully rebranded to Navistar many decades ago.
In the 1980s, the group I was working with got ahold of one of these word checking programs to use in coming up with a name for a new product. We were just the developers of the product so in practical terms we were second team compared to the marketing types so spent our time on frivolous words to have fun. We spent a few days loading profanity words from multiple languages in the software and and it caught every one of them. Ahhh, fun times being an engineer.
I'm acquainted with a Canadian company that some years ago was bringing to market sodium hydroxide balls that would be used for industrial water treatment applications. They had an employee contest to name the new product. The contest winning name was Polar Bear Balls. Human ingenuity at its best!
Navistar spelled backward is ratsivan.