They are ‘rule breaking’, they are ‘icon breaking’ they are ‘cutting edge’! They keep saying this to convince us that this is the evolving society! We see it as yet another move into a 15%(?) marketing niche.
I remember Gillette and its ‘trans’ TV Ads of 2019. While a Procter & Gamble–owned brand and, thus hard to see bottom-line results, the lack of repetition at Gillette seems to say that the results were less than optimal!
What a world!
Saw some Gillette products earlier this week. Moved on to the next brand, thanks for making the choice easier, Gillette. Still using their razor blades that I bought a while ago, will have to find a new brand.
This could explain why companies change names occasionally. Might be more business under the new name if they trashed the old one badly enough.
FJB
LGB