Posted on 10/07/2021 5:44:28 PM PDT by Hojczyk
Astrachan thinks it's logical that Red Bull takes a price increase given the elevated inflationary environment, which would open the door to Monster Beverage (and likely others in the space) jacking up prices.
To be sure, energy drink makers are likely feeling the squeeze on their margins.
Aluminum prices — obviously used in the production of cans that house highly potent energy drinks — has shot up by 40% this year due mostly to demand in industrial applications. Another key raw material used in energy drink production — sugar — has seen prices rise 33% on the year.
Factor in surging oil and gas prices weighing on transportation costs, it's clear energy drink makers must follow other food producers by lifting prices to protect profits.
PepsiCo Vice Chairman and CFO Hugh Johnston told Yahoo Finance Live this week the company has raised prices with no hit to consumer demand.
(Excerpt) Read more at finance.yahoo.com ...
Ha, taste is very subjective. I think the 16oz soft drink cans taste worse. The carbonation seems different, less as well.
Not really, but they do work. I was returning from work related trip. I had gotten about two hours sleep the night before (I am prone to poor sleep.). I was feeling really drowsy, even though I was drinking coffee after coffee. I decided to try a Red Bull (for the first time) and if that did not work quickly, I would get a hotel room. Within minutes, I was awake and made the trip home safely.
For me, they don't taste that great, so I only drink them on the road when sleepy.
It’s not like those energy drinks were cheap to begin with. $3 - $4 a can. Better to buy a cup of coffee.
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