He's riding the publicity train. He's a smart guy. He understands, whether it's Joe Arpaio's Cold Case Posse, Mike Zullo, or Jill Stein running the show, there's always people who are willing to be separated from their money if they think it will overturn an election that they didn't like.
Did he make money from this? His pillow is out of a lot of stores and he has sunk a few million into it, if I understand correctly.
“if they think it will overturn an election that they didn’t like.”
Apparently you believe Biden won “fair and square”.