“If they’re not trying to increase their audience...what are they trying to do?”
The owners don’t own teams to make money. Team ownership is a vanity project for the already wealthy. When they do something that appears to harm their own financial interests, it is because they are stroking their own egos above all else.
“The owners don’t own teams to make money. Team ownership is a vanity project for the already wealthy. When they do something that appears to harm their own financial interests, it is because they are stroking their own egos above all else.”
Bingo! The light switcheth on!