First, sorry about the “I can read” comment. I am trying to stop posting unnecessarily inflammatory remarks such as that. They do nothing productive.
As to the actual article. Here are verbatim excerpts:
“Nevertheless, the Black Rifle executives were unwilling to get too introspective about what their company might have done to lead people on the far right, people they personally revile, to identify with the Black Rifle brand.”
“The Rittenhouse episode may have cost the company thousands of customers, but, Hafer believed, it also allowed Black Rifle to draw a line in the sand. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people”
“I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”
Those are straight from the full article.
All these guys care about is making money. Piles of it. Once again patriots are road kill in the culture wars. The corporate appetited for wokeness seems insatiable.