I am starting to think that profits don’t matter to these Woke companies. They increasingly use some ESG formula to determine success vs. profits and stock valuation. If the shareholders don’t like it, they will be shamed and, maybe, prohibited from voting (because “bigotry” or “climate denial”). Ultimately, if things go south enough, these companies may be relying on a bailout from the Gubermint.
Being seen as “right” IS far more important to them than profits. And if their profits fall, they’ll ask Uncle Joe for a bailout. And get it. Stimulus money.