As Diller pointed out, Amazon buying up video content is actually a potential loss leader.
it is suckerbait to get consumers to BUY their annual site subscription plan to get them hooked on buying things FROM Amazon.
* A loss leader strategy involves selling a product or service at a price that is not profitable but is sold to attract new customers or to sell additional products and services to those customers. Loss leading is a common practice when a business first enters a market.