Social Justice meme to justify them not raising their pay rates.
Kinda like how all the stores/restaurants now have an “add a tip” step on their Square or other pad based payment software even though you’re paying at the counter. I routinely gleefully select “NO” and smile cheerfully. Unless of course the counter girl is cute, blonde and perky, in which case she always gets an extra 10%. Or if it’s a nice suburban white kid working his butt off trying to do the right thing, and getting no luv from his employer.
I’m sure the SJW businesses will take that as a justification for their act, but then...they won’t see me in their little political indoctrination camps masquerading as restaurants!