If it is their own marketing idea, it’s brilliant.
:)
Several decades ago, someone stole a pair of pink plastic flamingoes from someone’s lawn. The couple whose flamingos had been stolen started receiving postcards from around the world with a photo featuring the flamingos. They went around the entire world, then reappeared in the couple’s yard. Every time the couple received a postcard, they gave it to the newspaper, which published it.
Quite a hoot, actually.