For one, the material was too expensive for tire production.
The tires also performed poorly in wet conditions and tended to melt when drivers braked too heavily–talk about safety hazards!
There were also reports, such as the quote below, that the peculiar glowing tires fascinated passers-by and other drivers, even causing them to keep on driving…right through red lights.
https://www.classiccarcollection.org/goodyears-glowing-tires/
But according to the picture, they were helpful in adjusting nylon stockings.

reminds me of the car in repoman