He needs ad revenue. Period.
Get a thinking cap and what you call “PAN HANDLING”? You are the customer, pay up.
I don’t “read” ads. I ignore them.
You can’t watch a Carpenters or Rolling Stone’s video w/out ads. It’s a business model. One that makes sense for all involved.
Sorry you don’t see the reality here. I think you maybe never ran a business. Tough to run it when nothing’s coming in.