The Knicks never had problem selling tickets even when they were bottom feeders
There are about 14 million people in the greater NY metro area, about half of whom are on several dole lists.
Since they live in rent controlled flats, are given copious amounts of cash, sell drugs and girl friends for additional money, they are always looking to be seen in public events, sporting their bling.
You could sell out a cock fight at madison square garden {or the trailways station}.