“It will offer buyers a standard-range battery that can travel an estimated 230 miles on a full charge as well as a larger extended-range battery projected to deliver 300 miles of range. Pricing for the 2022 F-150 Lightning will start around $40,000 for the entry-level model. The mid-level XLT will cost $53,000.
We’re estimating the base price will be around $42,000 including a mandatory destination charge (Ford hasn’t yet released the exact destination charge). The XLT will start around $55,000 and the Lariat and Platinum versions will be considerably more expensive — Ford says it will go up to $90,000.”
— Car & Driver
My error; it’s a Forbes article.
I used to be a sales manager at a Ford dealership.
I still remember the sticker shock people had when even the invoice for base model F150 rose to 10K in the early eighties.
By today’s standards, 50K isn’t too bad at all for a decently equipped truck. Nuts, but that’s where we are.
I never met a battery I liked.