There’s already a heavy in-group language and elitist secondary vocabulary associated with social justice. You’re part of the enlightened upper class if you’re “woke”.
In the article, it discusses real world cases where these demands are being made. A woman was forced to refer to her rapist as “she” because he identified as such, and initially refusing to do so cost her financial compensation. Or a mother forced to refer to her daughter as he when the court case is “does my teenager get her breasts removed over my objections”.