the mark is talked about by people as a source of pride
they want it because they are happy to get it
its a social/society/unity thing
look, i care about others, look what a good citizen and person i am
look, it gives you your freedom back
can’t go anywhere without it
can’t buy or sell without it
Yeah ... and then one day they’re pleading for mountains to fall on them to hide them from the wrath of the Lamb.