“At this stage, we need to actively market the vaccine, as safe, life saving medicine, to those who are not really eager to get it.”
I hear radio spots for this all the time.
They are weird in that they’re already out of date, talking as if 100’s of millions of vaccinations haven’t already taken place.
People saying “I’ll get it when it’s my turn” as if there is still limitations on who can get it.
Agree with you, there is some marketing going on, but it is very lousy. Amateurish, like all what government does.