Coca-Cola is hiding the truth:
<><> soda sales have been declining for years, due to health-conscious consumers,
<><> this virtue signaling nonsense is a consequence of those declining sales, not the cause,
<><> they are desperately grasping at anything to try to offset their decline.
Brands go woke because they’re going broke!
Frontpage ^ | Mar 2021 | Daniel Greenfield
Posted on 3/3/2021, 5:10:13 AM by xzins
“Get woke, go broke”, is a conservative meme about the cost of political correctness that has it the wrong way around. Brands don’t go broke because they get woke, they go woke because they’re going broke, and don’t know how to stop the slow but steady collapse of their business.
(Excerpt) Read more at frontpagemag.com ...
I think that businesses that are not going broke, can change that by going Woke, though. The NBA and NFL were doing OK, then Colin Kaepernick came along. Now, 50% decline in viewership, ratings...revenue. They woke to bad news, it seems.
I don’t see how going full woke by pissing of the primary people that drinks their battery acid is going to boost sales.