Support local small businesses instead. The money stays at home and local owners are more likely to share community values.
True, but the problem is that thousands of small local business stores/shops have closed permanently due to the lock downs in many areas. Many people don't know that many of the brands on shelves they think are not woke, are divisions of huge multi brand conglomerates.
The URL below shows many of those international American conglomerates biggest multi brand ownership. Check it out. You will be surprised, as was I, how many brands these conglomerates have acquired over the years. The site is about investing (ignore that) but you'll see they actually show the names/logos of every product the international conglomerates now own.
https://www.dividend.com/how-to-invest/9-companies-that-own-the-worlds-most-popular-brands/
Examples:
Unilever
PepsiCo
Coca Cola
Anheuser-Busch InBev
Procter & Gamble
Kraft
J.M. Smucker Company
Darden Restaurants
Comcast Corporation
General Electric
There are more...