Exactly.
Wow, I spent $400 on items I didn’t need but I save $100!
Yes, some people will make stupid decisions. But that is not the norm. Especially with people who are invested in a business and depend on the business being profitable to feed their families.
A lot businesses fail, especially new ones, because
they spend too much on shiny new objects that
look good and make the owner(s) feel good that end
up on the auction block for pennies on the dollar
Customer service and attentiveness is where so many fail, i see a
local black Franchisee with a good national
brand premium priced food product (spiral ham) have some of their
family as begrudging staff. they are polite they just don’t do the
schmoozing/upselling they need to do to really prosper IMO