Starbux is truly genius.
They took a basic commodity and somehow made it incredibly desirable AND profitable.
They built one in our small burg, and when the Hardees across the street went out of business, Starbux bought it and now runs both and they both always have a big line at the drive thru.
Starbucks built a business, and it has been successful. I don’t care much for them, but, as far as capitalism goes, they are a success story.
How did they build their business? As you said, they took a basic commodity and made it desirable. Was it because they have all those lattes and other enhancements of a basic cup of coffee? And by doing so, they could justify a high price for the cup of coffee, which made them profitable?