Sometimes, the customer knows it’s ‘enhanced advertising’, but they chose to buy it anyway.
For example: I like Imitation Crab every so often.
I know it’s not the real thing, but it tastes good and is very affordable, so I don’t care.
It also stays safe to eat for a long time, even when unfrozen.
I also like imitation crab. Don’t know what it is, but it tastes great. I’m not fond of meat salads as a rule, but imitation crab salad is wonderful.