Gotta bone up on feudal practices.
I assume the lord throws a party of some sort for his new vassals.
Beggars and Vlad
Vlad tepes invited all those who were sick, poor and homeless to his palace where he had organized a big party full of food and wine. He then during the middle of his party had stopped and asked them: “Would like to have no more worries and be happy?” Too which his guests replied in as one: “Yes, Your Majesty!”
Vlad the Impaler then left the room and ordered the windows and doors be shut and the house to be set on fire. Outside those who heard the cries and screams were horrified and Vlad said: “I did this so that they would no longer be a burden to anyone. I freed them, so that they would no longer have to suffer in this world of poverty or of any helplessness. “