I think the numbers will be on the spectrum of ok to good based upon my personal circle. My boomer mother and uncle who love Trump watched together. When I told her I hoped they all smashed their skulls open, she seemed to acknowledge the problem of the woke league but was going to watch anyway. All the Brady haters across the country watched.
It’s ok though. Most of their ad money is made during the season and people are increasingly tuning out. If the super bowl doesn’t have the greatest QB of all time again next year, their ratings will continue their overall trend in the right direction.
We watched, with my mother. My mother just loves football, always has. So even her hyper-US hyper-trump self couldn’t resist NFL this year after all the insults, as she is very sad personally. My father died previous Thanksgiving and she feels so alone and desolate as is (my sister died 8 years prior) then this horrid year happened. For her it’s “all I have”.
So while we didn’t watch even the Steelers this year (proud of my husband, including cancelling NFL network), I let her watch her Ravens, etc.
At least since we were together, that’s one TV rather than 2.