The percentages mean less to me (without context - pure viewer numbers) than the fact that Fox News dropped below both CNN and MSNBC for the first time in 20 years.
I agree. Every time the numbers are repeated FNC is down 50+%. 50% compared to what? It's probably 50% from before the election. If the election lost 50% and then a week later it went down another 50%, then another 50% a week after that, we are talking a minuscule amount of watchers. We would hear more advertisers leaving if that were the case.