Fox News Panics, Demotes MacCallum as Newsmax Rises

Newmax ^ | 1/11/2021 | Staff

[marcusmaximus]

The rise of Newsmax TV has caused a major shake-up at Fox News, which announced Monday that its early evening show host Martha MacCallum has been demoted back to an early afternoon slot, among other changes to the lineup.

"Newsmax's consistently strong numbers during the day and especially at the 7 p.m. ET slot has caused panic at Fox, which rarely makes lineup changes," Newsmax said in a statement Monday, adding with a wink, "The Fox is on the run."

MacCallum's "The Story" had long been the #1 cable news show in the 7 p.m. time slot, until Newsmax TV's "Greg Kelly Reports" began a ratings surge in recent months.

With Kelly pulling an average of 800,000-plus viewers per minute each night, MacCallum had fallen to third place behind CNN and MSNBC.

In December "Greg Kelly Reports" beat MacCallum in a key demo, a news story broken by CNN.

Newsmax has consistently taken one-third to one-half of Fox's audience in each day part, according to the Nielsen Coverage Rating. The Coverage Rating shows a network's viewership proportionate to the homes that can tune in.

Last week the Nielsen Coverage Rating for 7 p.m. showed that in the crucial 35-64 demo, "Greg Kelly Reports" was pulling more than half of MacCallum's "The Story" (.77 versus 1.53).

The Nielsen numbers tell only half the story. Newsmax streams free on most OTT platforms and Fox News does not.

Newsmax estimates the OTT viewership nearly doubles its Nielsen average viewership numbers.

Newsmax's consistently strong numbers have caused Fox to make additional changes.

Fox News CEO Suzanne Scott Monday announced a full shift in its daytime lineup.

[Baldwin]

Waste of time for Faux. They are dead to too many of their former viewers. No ‘shake up’ is going to help their ratings at this point. Those viewers are gone forever.

[Liberty Valance]

https://www.youtube.com/watch?v=8KuQILn2L2A
Fox On The Run

[rolling_stone]

the old saying f me once shame on you f me twice shame on me...

[detch]

Nope, not going back to Foxnews — unless Trump is invited to take over.

Otherwise — NOT EVER.

[Daralundy]

Deckchairs on the Titanic?

[snoringbear]

“ Get rid of Neil Cavuto and we will talk”
***********

I’m all for firing cavuto and Chris Wallace while we’re at it. But, do we have to fire Martha? She’s kinda hot 🤪

[Political Junkie Too]

I left Fox News in December 2015 after the fiasco of the Chris Wallace-Megyn Kelly Republican primary debate.

I gave them a chance three weeks before the 2020 election when I started watching The Five to hear what pundit thinking was just before the election.

I watched the Chris Wallace debate, and was disgusted by how Wallace comported himself in the aftermath on the other shows, essentially pretending that his performance was just fine until he sheepishly backed away from it after the NBC debate hosted by Kristen Welker exposed how poorly Wallace had moderated the first debate.

I watched them on Election Night and was appalled. Now I'm gone for good.

-PJ

[Bob434]

[[“Get rid of Neil Cavuto and we will talk”
Get rid of Wallace also and I’ll be back!]]

Get rid of everyone but perhaps tucker, maria, and dobbs, and I’ll be back... possibly, though not sure i will forgive Fox news as a whole for destroying President Trump’s chances at reelection... so i most likely will not return

[AndyJackson]

Pence is going to need a job and he has some experience in the business. Has Fox thought about how bringing Pence on board could restore their fortunes. He and Ryan could work together to turn it into a genuine real conservative platform

[Pearfect]

Let’s drive their viewership down to zero.

FAUX news that is.

Then we can say :

WE DID IT !!!

[Pearfect]

Faux news stabbed us in the front on election night.

I will never forgive them for that.

MAGA !!!

.

[JGPhila]

I wonder why Twitter didn’t pay attention to what happened to Fox after Election Night. The correlation between Fox viewers and Trump supporters was no secret. Once Fox disrespected the President, his supporters answered with their remote controls by pushing the Newsmax button. So too with Twitter. Once it pushed so far as to de-platform the President and other Conservatives, the response was rapid and resolute. It seems to me the only reason Twitter failed to consider the anger of the President’s followers is its arrogance and hubris. How’s that working out, Jack?

[The Sons of Liberty]

Get rid of Neil Cavuto and we will talk

Throw in - Jedidiah Bila, Juan Williams, Geraldo Riveria, Marie Harf, Donna Brazile, Dana Perino, and MOST of all - Chris Wall-ASS!!!

[Vendome]

FU Forever Faux

[1Old Pro]

I watched the Chris Wallace debate, and was disgusted by how Wallace comported himself in the aftermath on the other shows, essentially pretending that his performance was just fine until he sheepishly backed away from it after the NBC debate hosted by Kristen Welker exposed how poorly Wallace had moderated the first debate.

You knew he knew he was wrong from the over compensated response, 24/7 saying Trump was awful, attacking Trump, saying Trump interrupted him etc.

[Toespi]

Chris Wallace is the true nasty boy. When he goes, I might go back to Fox.

[The Duke]

.. and that Wallace guy ... and Donna Brazier.

[Political Junkie Too]

Interesting.

Pence was a talk-radio host before getting into Indiana politics. He could follow Mike Huckabee's path and get a show, too.

-PJ

[nutmeg]

What happened to Jedidiah Bila? I thought she was conservative...?

I don't watch the early AM shows on FNC, so I rarely see her.

[MayflowerMadam]

“What happened to Jedidiah Bila? I thought she was conservative...?”

Last I saw her — PRE-election — she was a bitchy, snarky hot-mess liberal. Quite the turn-around. I think she did a S.E. Cupp maneuver.