Posted on 01/11/2021 11:10:30 AM PST by marcusmaximus
The rise of Newsmax TV has caused a major shake-up at Fox News, which announced Monday that its early evening show host Martha MacCallum has been demoted back to an early afternoon slot, among other changes to the lineup.
"Newsmax's consistently strong numbers during the day and especially at the 7 p.m. ET slot has caused panic at Fox, which rarely makes lineup changes," Newsmax said in a statement Monday, adding with a wink, "The Fox is on the run."
MacCallum's "The Story" had long been the #1 cable news show in the 7 p.m. time slot, until Newsmax TV's "Greg Kelly Reports" began a ratings surge in recent months.
With Kelly pulling an average of 800,000-plus viewers per minute each night, MacCallum had fallen to third place behind CNN and MSNBC.
In December "Greg Kelly Reports" beat MacCallum in a key demo, a news story broken by CNN.
Newsmax has consistently taken one-third to one-half of Fox's audience in each day part, according to the Nielsen Coverage Rating. The Coverage Rating shows a network's viewership proportionate to the homes that can tune in.
Last week the Nielsen Coverage Rating for 7 p.m. showed that in the crucial 35-64 demo, "Greg Kelly Reports" was pulling more than half of MacCallum's "The Story" (.77 versus 1.53).
The Nielsen numbers tell only half the story. Newsmax streams free on most OTT platforms and Fox News does not.
Newsmax estimates the OTT viewership nearly doubles its Nielsen average viewership numbers.
Newsmax's consistently strong numbers have caused Fox to make additional changes.
Fox News CEO Suzanne Scott Monday announced a full shift in its daytime lineup.
(Excerpt) Read more at newsmax.com ...
McCallum showed her true..ahem..colors..when she decided to wear an all white outfit during Trump’s SOTU address a couple years back. That was the one where most of the Dem harpies were dressed in white.
Seems like every time there was an ad on FNC this election cycle about election coverage, they showed her dressed in that same white outfit.
No virtue signaling there! No siree.
After that, I started calling her “Martha the White” and haven’t seen more than 5 or so minutes of her show - and only because I turned it on too early to see Tucker.
Yeah....Neil Cavuto....big zero.
Martha McCallum also a zero.
Yep. It will be a train wreck.
nice
That time, when a news network died on a hill named Chris Wallace. You remember that?
Knowing the arrogant morons who run Fox, they will likely replace her program with a show hosted by Chris Wallace.
Ok... lots of comments here from time to time about Carlson, Hannity and Ingraham but if they left (or even if Carlson left), it would be a case of turn the lights out.
Someone else on another thread said it will be “The Donna Brazille Truth Hour.”
I hear they are going to call Sybil the Soothsayer to take Martha’s spot.
She keeps her fat salary, and is home in time to eat dinner with her hubby...sounds appealing.
Just changing a bit of window dressing.
Murdoch’s spawn want a seat at the big table in The Ministry of Truth and to be on the Elite A List for parties and events. THAT motivates those kids.
Martha might do well in a new job...
“What logic sequence would lead them to believe the changes will improve ratings?”
With over 70 million people fed up with, “Bombshell Coming”, “The death knell of liberals”, and other Conservative commentator sayings on Fox, I would say, Fox is in serious trouble. Not sure if Newsmax would want to pull any of the commentators from Fox.
An Organization like Newsmax should apply for an FCC license for Television and compete with all the Cable News companies.
Martha MacCallum going down...hmmmm
They forgot Howard Krutz. His show was great when he first started, now, now its a POS.
And fire Paul Ryan from the Board of Fox News. As long as they are at it, bring the elder Murdoch back and fire his liberal sons.
Donna Brazill and her expertise in Journalism is FOX news.
Freaking joke.
There once was a newsman named Cavuto
Who bore a strange resemblance to Bluto
His big fat belly
Took over the Telly
And his ass was like a sagging prosciutto
If the idiots running the network wanted to help their ratings, they’d tell Chris Wallace to retire and remove Paul Ryan from its board of directors.
Too late. Shep was scooped up CNBC.
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